IDA - The Hair Care Professional

Red for passion. Purple for romance. You can find both colors in Basic and Xssential Ultimate Series now. The new shades: Ultimate-cyclamen (100RV) and Ultimate-aubergine (100VR) can perfectly match Asians' skin tone, it is sure that both will be the hottest hair colors in the season.

Specially formulated by colorist, the Ultra-power offers you quick and long lasting colors. No pre-lightening is required. The Ultra-power gives you vivid, intense purple or red in a single step. Deliver incredible freshness to your customers today. With 100RV, and 100VR, everyone can be a star!