Release of Youth Power in Faddy Print Advertisement

We are pleased to announce that G.E.M. to be the new brand ambassador of IDA. Being one of the upcoming pop singers, G.E.M. won various critical praises and supported by the public. She perfectly defines the image of IDA.

	Morris, a well-known hair stylist in Hong Kong, is responsible for G.E.M.'s hairstyle. We can see the styling power of IDA Faddy series.		G.E.M. was attracted by her lovely short hairstyle.

Professional Crew


In this advertising campaign, G.E.M. is teamed with renowned photographer William So, hairstylist Morris, make-up artist Annie G. and stylist Winnie Wan. 3 different styles of G.E.M. have been created. Inspired by the coming fashion trend, the campaign is a significant breakthrough for both G.E.M. and IDA. Everyone is impressed by the amazing styling power of Faddy series as well as the versatility of G.E.M.

	G.E.M. practiced magic cards on location, showed endless energy of youngster.		Together with photographer William So and his assistant, G.E.M. browsed the playback.